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Revamped Hardware brings MASS MoCA home for the holidays!

It’s never too early to start thinking about holiday shopping. MASS MoCA’s online Hardware store can help. The site now features a much wider selection of products, including past and present exhibition catalogs and new MoCA gear which is not available anywhere else.

Dedicated MASS MoCA fans might see a few familiar faces as employees and interns model apparel. Retail Manager Phyllis Criddle says, “All the photos of MoCA employees have such wonderful life and character- it wouldn’t look nearly as good if we had used professional models!” We couldn’t agree more; Derek and Marissa look great in MASS MoCA and Michael Oatman t-shirts, respectively.

 

Hardware has something for everyone on your list and even a few things for your own holiday wish list. Criddle shares her favorite items below.

Upside Down Grass Kit:  Grow your own version of Natalie Jeremijenko’s iconic Tree Logic.

The Fresh Egg Cookbook: Written by local author, chicken keeper, and Director of Development Jennifer Trainer Thompson.

Sol LeWitt Yarmulke: Designed by Sol LeWitt for his temple, Beth Shalom Rodfe Zedek, in Chester, Conneticut. Just in time for the holidays!

Speaking of the holidays, Hardware will extend an additional discount to MoCA members on Black Friday 11/23/12. Members will receive 20% off instead of their usual 10%.

Posted November 2, 2012 by MASS MoCA
Filed under BLOG, Design, Exhibitions, Hardware, Interns, LeWitt, MASS MoCA by Design, Staff, Tree Logic
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Flash Mob for FREE Day

Emily, our superstar performing arts intern, and Tim, whose 100-watt smile you see at Hardware everyday, talk about how they teamed up to bring a day full of dance to FREE Day, which took place on February 11, 2012.

REHEARSAL

We spent a few days during the weeks leading up to FREE Day using the rehearsal hall space, listening to 80s music and coming up with an arsenal of funky dance moves to put together in a sequence that would be both visually appealing and easy to pick up. We had a lot of fun goofing around in the studio and perfecting classic dance steps like the cabbage patch, the running man, and the Molly Ringwald. Check out our rehearsal video here.

DANCE CLASS

On FREE Day, we taught lots of different people—toddlers, college students, grandmas, ballerinas, and football players alike—the dance we created. We taught about 20 people in each of our classes throughout the day. We danced Michael Jackson’s P.Y.T. (Pretty Young Thing), because it was upbeat, light-hearted, and makes you want to move! We also asked the people who took our dance class to dance with us later in the afternoon, as part of a surprise flash mob in the galleries. Check out our dance class video here.

FLASH MOB

Our dancers milled about through The Workers: Precarity, Invisibility, Mobility exhibit, blending in with unsuspecting, art-viewing patrons. Suddenly, Michael Jackson music started playing through the galleries, and spontaneous dancing broke out! We definitely surprised a bunch of patrons who got caught in the middle of the flash mob. There was a lot of talent, but the best movers were by far were the 2 little nuggets (they must have only been 3 or 4 years old) decked out in pastels and mermaid gear from Kidspace who got their groove on right in the middle of the flash mob! Check out our flash mob video here.

PRE-SHOW DANCE INSTRUCTION                          

To end the night, we taught a dance class on the Hunter Center stage, immediately before Gordon Voidwell and his band played some rockin’ music for a psychedelic 80′s synth funk dance party. We wore headset microphones (affectionately called the Madonna mics in the performing arts department – check out the photo below, taken backstage!) to broadcast our voices to the crowd on the dance floor. Since we faced the crowd in the Hunter Center, dance instruction was trickier because we had to reverse all of our instructions so that the audience could mirror our movements.

FREE Day 2012 was so much fun—music, dance, theatre, art-making activities, a mermaid parade, face painting, a hilarious photobooth, and great deals at Hardware! We were psyched to get to collaborate with the community and with each other. We can’t wait for you to come back to hang out next year and dance with the two of us at FREE Day 2013! - Emily and Tim

Posted February 17, 2012 by MASS MoCA
Filed under BLOG, Dance, Dance Parties, Free Day, Hardware, Interns, The Workers, Uncategorized
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Secrets of MASS MoCA: Phyllis Criddle

Every museum has a well-kept secret.  Whether it’s a stolen sketch, a haunted hallway, or a hidden painting tucked beneath another print, such covert wonders are proudly guarded as they help form each cultural hub’s individuality.  Today we reveal one of our favorite secrets—Phyllis Criddle.  You may not have heard of her (yet) because we have been keeping her all to ourselves.

Though only 23, she’s worked at MASS MoCA for 7 years, more than half the life of the museum! Starting as a member of the Art Fab crew, she went from working with hardware to working at Hardware, the MASS MoCA Store, where she is now the assistant manager.  Phyllis does more than run the store.  She has created a custom line of MASS MoCA clothing and accessories, embodying the museum’s mission of catalyzing new, bold art, which includes her famed Wilco dress (seen above, modeled on Phyllis).

Her first MASS MoCA creation was a dress crafted from the museum’s logo-splashed t-shirts.  Completely hand-sewn and definitely one-of-a-kind, the dress was rumored to be purchased by one of the creators of the video game phenomenon Rock Band.  His wife even appeared at MASS MoCA this past summer, wearing the dress to the Bang on a Can Festival.  Phyllis also was commissioned to create Katharina Grosse inspired tablecloths, which were draped over every table at the museum’s 2011 Benefit in New York.

The buzz around Phyllis has recently grown ever since she debuted her Wilco fashion line, created out of hundreds of wristbands from the Solid Sound Festival held at MASS MoCA.

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Posted December 19, 2011 by MASS MoCA
Filed under BLOG, Hardware, Secrets of MASS MoCA, Wilco Solid Sound Festival
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The Perfect Gift for that Crafty Friend

Looking for that cool present that will give you the status of most-skilled gift-giver? A present that is artsy and defies science?

Look no further, it’s stocked in our shop, and it’s called Grass Logic.  That’s right, just like Tree Logic, our upside-down trees that welcome visitors to MASS MoCA.

Here’s how Grass Logic works!

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Posted December 13, 2011 by MASS MoCA
Filed under BLOG, Hardware
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MASS Transit: MoCA Bike Rental

MASS MoCA is constantly seeking new ways to get our visitors around town while they’re here at MASS MoCA.  Enter MASS Transit, the museum’s newly introduced bike rental program. A helpful and environmentally friendly mode of transportation to reach downtown North Adams and neighboring towns, the program is being met with oodles of enthusiasm from museum visitors, visiting artists, staff and friends of the museum.

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Posted August 11, 2011 by MASS MoCA
Filed under Berkshires, BLOG, Hardware, North Adams
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Which LeWitt will Santa bring?

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Late last week we launched our NEW online store.  Now you can shop for MASS MoCA gear in your pajamas at 2 AM (which is usually when the urge for a new t-shirt or catalog strikes, how else can one explain the success of QVC and Home Shopping Network?)

Please take part in our completely unscientific poll and let us know which of the beautiful LeWitt ceramics you’d like to find under the tree this year.  See the full selection here.   We’ll draw a name from everyone who responds and send you a free t-shirt. (Sorry we can’t send you the LeWitt pottery you like, we are a non-profit after all….)

Posted December 14, 2009 by MASS MoCA
Filed under BLOG, Hardware, LeWitt, MASS MoCA by Design
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