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MASS Transit: MoCA Bike Rental

MASS MoCA is constantly seeking new ways to get our visitors around town while they’re here at MASS MoCA.  Enter MASS Transit, the museum’s newly introduced bike rental program. A helpful and environmentally friendly mode of transportation to reach downtown North Adams and neighboring towns, the program is being met with oodles of enthusiasm from museum visitors, visiting artists, staff and friends of the museum.

The idea was conceived during a plane ride conversation between a MASS MoCA donor and Director Joe Thompson, back in February. “MASS MoCA is constantly working with the North Adams downtown to get more visitors actually into the town,” says Jodi Joseph, Director of Retail Operations at MASS MoCA , who is heading up the bike rental program for the museum.  As a cycling enthusiast, (she’s even planning a bike riding trip all the way to Chicago at the end of the summer) Joseph  hopes visitors will build in the idea of renting a bike from MASS MoCA when planning their trip to the museum and the area. Currently, the local roads are very bike-friendly, and there are already long-term plans in the works for construction of a paved bike path from North Adams directly to our neighboring town, Williamstown.  This will make for even easier access to other local destinations, such as The Clark and WCMA.

What about the bikes? At the suggestion of a friend at Bikes Belong, a Colorado-based bicycling advocacy coalition, Joseph selected a fleet from, Public Bikes, a San Francisco- based company who design and sell urban bikes. The designs are inspired by classic European designs, to make riding “more enjoyable, practical, and chic.” Aside from the cool design and color (white with a splash of MASS MoCA red), the bikes are accessible to even inexperienced riders.  Each rental comes complete with local area maps and a Nutcase helmet. Much like the bikes, Nutcase helmets, with the motto I HEART MY BRAIN, not only keep you safe, but they’re stylish too. The museum store carries these and other bike accessories, including bike bells, baskets, and groovy lights and locks.

MASS MoCA bike rentals are uber- affordable, only $3 for an hour and you just have to leave a license, credit card, or deposit at the museum store. You can bike until closing time of the museum, 6pm during the summer and 5pm during the fall and spring.   The season for the bike rentals will be from April through October or as Jodi Joseph explains “We’ll have these bikes available for our visitors until they put salt on the roads.” 

So, if you’re heading to MASS MoCA for a day or afternoon, don’t forget about our awesome bike rentals. Says Joseph, “What better way to see the area?  An hour or two on a MASS MoCA bike rental can bring you to three world-class art museums, while you take in stunning Berkshire views, tackle truly accessible urban and rural  riding, and you get in some good exercise.  Everyone wins!”

Posted August 11, 2011 by MASS MoCA
Filed under Berkshires, BLOG, Hardware, North Adams
6 Comments »

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6 Comments on “MASS Transit: MoCA Bike Rental”

  1. Linda Pilgrim Says:

    Love it!

  2. Thursday links | Tyler Green: Modern Art Notes | ARTINFO.com Says:

    [...] Minneapolis Institute of Arts is pro-bike. So is MASSMoCA. Such an obvious thing that more art museums could and should do [...]

  3. NAMARez Says:

    I would like to first, thank MoCA for making this happen….it’s a GREAT idea. However, I would like to point out that the Berkshire Cultural Resource Center as part of Gallery 51 and Massachusetts College of Liberal Arts, was working on this well over a year ago. They got as far as collecting donated bikes and even painting a prototype to reflect the DownStreet Art colors & logo. I’m not sure but I believe insurance/liability was a roadblock. Let’s give credit EVERYWHERE it’s due. North Adams is full of creative, energetic people who don’t necessarily have any connection to MoCA except to enjoy and appreciate it.

  4. MASS MoCA Says:

    Didn’t know about the BCRC project and sorry to hear that it didn’t work out. We are really lucky to be located in N. Adams which is indeed full of creative energetic people whose energy, time, and commitment to the city as well as support of MASS MoCA are deeply appreciated. We wouldn’t be here without North Adams.

  5. MASS MoCA - Blog - For Swingers Says:

    [...] the bikes and the swings maybe we should become MASS MoR  (Museum of [...]

  6. The Public Blog» Blog Archive » It’s About Community Says:

    [...] a few innovative museums, like Masschusetts Museum of Contemporary Art, provide bikes for their visitors to connect the museum with the surrounding area. MASS MoCa Jodi [...]

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