MASS MoCA is constantly seeking new ways to get our visitors around town while theyâ€™re here at MASS MoCA.Â Enter MASS Transit, the museumâ€™s newly introduced bike rental program. A helpful and environmentally friendly mode of transportation to reach downtown North Adams and neighboring towns, the program is being met with oodles of enthusiasm from museum visitors, visiting artists, staff and friends of the museum.
The idea was conceived during a plane ride conversation between a MASS MoCA donor and Director Joe Thompson, back in February. â€śMASS MoCA is constantly working with the North Adams downtown to get more visitors actually into the town,â€ť says Jodi Joseph, Director of Retail Operations at MASS MoCA , who is heading up the bike rental program for the museum.Â As a cycling enthusiast, (sheâ€™s even planning a bike riding trip all the way to Chicago at the end of the summer) JosephÂ hopes visitors will build in the idea of renting a bike from MASS MoCA when planning their trip to the museum and the area. Currently, the local roads are very bike-friendly, and there are already long-term plans in the works for construction of a paved bike path from North Adams directly to our neighboring town, Williamstown.Â This will make for even easier access to other local destinations, such as The Clark and WCMA.
What about the bikes? At the suggestion of a friend at Bikes Belong, a Colorado-based bicycling advocacy coalition, Joseph selected a fleet from, Public Bikes, a San Francisco- based company who design and sell urban bikes. The designs are inspired by classic European designs, to make riding â€śmore enjoyable, practical, and chic.â€ť Aside from the cool design and color (white with a splash of MASS MoCA red), the bikes are accessible to even inexperienced riders.Â Each rental comes complete with local area maps and a Nutcase helmet. Much like the bikes, Nutcase helmets, with the motto I HEART MY BRAIN, not only keep you safe, but theyâ€™re stylish too. The museum store carries these and other bike accessories, including bike bells, baskets, and groovy lights and locks.
MASS MoCA bike rentals are uber- affordable, only $3 for an hour and you just have to leave a license, credit card, or deposit at the museum store. You can bike until closing time of the museum, 6pm during the summer and 5pm during the fall and spring.Â Â The season for the bike rentals will be from April through October or as Jodi Joseph explains â€śWeâ€™ll have these bikes available for our visitors until they put salt on the roads.â€ťÂ
So, if youâ€™re heading to MASS MoCA for a day or afternoon, donâ€™t forget about our awesome bike rentals. Says Joseph, â€śWhat better way to see the area?Â An hour or two on a MASS MoCA bike rental can bring you to three world-class art museums, while you take in stunning Berkshire views, tackle truly accessible urban and ruralÂ riding, and you get in some good exercise.Â Everyone wins!â€ť